U.S. Adventure Traveler Sentiment - June-July 2020 Report

In June-July 2020, the ATTA surveyed U.S. customers of ATTA adventure tour operator members to understand their sentiment on a host of topics and gauge their travel and spending preferences in the next 12 months.

493 U.S. adventure travelers from 42 states shared thoughts on the following topics:

• Overnight leisure travel planned in the next six months
• Factors impacting travel decisions in the next six months
• Next trip planning state
• Next trip travel destination type
• Next trip travel style type (solo, friends/family, group, other)
• Trip activity preferences in the time of COVID-19
• Consumers’ adjustment plan if (new) travel restrictions pose a problem
• Adventure consumers’ expectations of their guides and tour operators
• Consumers’ sustainability sentiments
• Consumer sentiment on purchasing trip health insurance with pandemic coverage
• Adventure consumers’ travel spending expectations in 2021 compared to their 2019 spend

The U.S. Adventure Traveler Sentiment - June-July 2020 report offers valuable insights for those looking to understand adventure traveler sentiment, preferences, and expectations in the time of COVID-19.