18 November - 20 November 2024
AdventureEDU Tashkent 2024
Welcome to the AdventureEDU Uzbekistan, a training held in Tashkent.
The Future of Adventure Tourism in Uzbekistan
ATTA empowers tourism businesses to make fundamental changes in their business with training and professional development programs. Our hands-on training experience with countless students across the globe means that we’re able and ready to help Cultural tour operators in Uzbekistan leverage their local expertise as a Central Asia destination to become export ready to Europe and beyond.
For Professionals, By Professionals
The Adventure Travel Trade Association is fueled by adventure travel professionals around the world. For decades, the ATTA has drawn subject matter experts for training, workshops, and educational sessions — connecting experts with learners is what we do best.
Russell Walters
- Forty years of experience in Adventure Travel.
- A guide and owner of a year-round Adventure Resort in Maine, U.S.A.
- EDU educator for over 15-years worked on programs in Brazil, Jordan, Canada and the U.S.
- Brings a practical and enthusiastic approach to his work.
Samadov Abdugolib
- Fifteen years of experience in Adventure and Cultural Tourism;
- Travel manager, and tour operator in Central Asia;
- Tourism educator for over 10 years, worked on programs in Tajikistan, Kazakhstan and Uzbekistan;
- Developed travel products in Central Asia for several companies based in Australia, USA, UK, Switzerland and Germany.
- With a background in teaching, he thoroughly enjoys providing training courses for tour managers and guides for operators and guides.
Slides and Worksheets
Training Material
B2C to B2B Marketing
Key Learning Outcomes
EXPERIENCE DESIGN
- The fundamentals of tourism product development
- Learn about the key stages to consider in order to create high quality adventure travel products
- Identify and appreciate the opportunities in Uzbekistan for crafting new, unique, authentic travel activities and experiences
- Learn practical knowledge and essential skills to develop high quality travel itineraries
- How to identify the key attributes of excellent adventure travel trips
- How to appraise your destination's current product in comparison with competitive offers
- How to review current products sold in the region and identify opportunities for improvement
SAFETY AND RISK MANAGEMENT
- Gain effective safety management and enable the rollout of a comprehensive safety management system
- Learn the requirements of the ISO 21101 - Adventure tourism — Safety management systems with real and practical examples and tips
- Meet top international standards in safety & risk management
- Understanding the difference between creating an arbitrarily-defined "safe product" and having a systems approach to risk management
- Gain the knowledge for implementing safety as a culture in the operation.
B2C & B2B Marketing
- Learn how to foster an emotional connection with your consumers through storytelling and an engaging brand connection
- Tap into user-generated content to let your consumers become your brand advocates. Learn how to curate and use traveler experiences for your business.
- Learn the benefits of different marketing channels and how to repurpose your story
- How to build community with email and social media marketing
