Have you ever wanted to bring your travel brand to life through visual storytelling? Are you looking to engage existing and new travelers through digital video content?
Join us in this course where you will gain the tools and knowledge to bring your vision to life and create adventure travel stories that will inspire. You will learn how to harness the power of visual storytelling to transform facts into something that will connect with your audience, leaving them inspired and wanting more.
This course goes beyond the basics of video production to include the specific techniques you, the adventure travel brand, will need to plan, shoot, edit and reach your ideal traveler. This course is perfect for both beginners and those looking to take their videos to the next level.
The Value of Video
What You Will Learn
- Where to find your stories and how to tell them through video
- The importance of, and what goes into, pre-production
- Shooting styles and techniques, plus how they can help tell your story
- Adventure travel specific shooting techniques
- Digital asset management
- How to edit a film to inspire travelers
- How to distribute your video and connect with travelers
Overview
- Hours of on-demand video
- 6.5
- Expert interviews
- 3
- Templates & tip sheets
- 5
- Hands-on worksheets
- 5
Track Pricing
ATTA Business/Pro Member
Non-ATTA Business/Pro Member
$499
Not an ATTA Business/Pro Member, but want to join?
Not ready to purchase the track bundle?
Purchase Courses Individually
Course 1
Introduction to Video Storytelling to Inspire Adventure Travelers
As you consider learning about the components of video storytelling projects, including your goals, strategies, and budget, the introduction to this course showcases the expertise of the educator while explaining why video is such a critical and effective component of any marketing or branding promotion.
ATTA Business/Pro Member & Non-ATTA Member:
FREE / Enroll in Course →
Course 2
Planning a Film
Often overlooked, pre-production is critical to ensuring that your video project and shoot days are successful. Taking the appropriate amount of time to plan properly will save time and money during the entire lifecycle of the video. This process begins with defining who your ideal traveler is so that you can craft a story that will resonate with them. From there we will cover all aspects of pre-production from scripts, shot lists and storyboards to budgets and logistics specific to adventure travel. The final result will be a complete roadmap for your video project, from concept to production to distribution.
ATTA Business/Pro Member:
$101 / Login for Member Price →
Non-ATTA Member:
$169 / Enroll in Course →
Course 3
Producing a Film
Flowing from a well organized pre-production process the actual production phase involves getting out there and capturing the footage. In this section we will cover everything you need to know to ensure you, or those you’ve hired, will be creating the shots needed to tell your story properly. This includes understanding camera basics and filming techniques that support the emotions you want your audience to feel. Along with general topics such as audio, lighting, interviews and drones, we will also dive into some of the unique challenges of filming adventure travel and provide you with tips and tools to help you get phenomenal shots.
ATTA Business/Pro Member:
$101 / Login for Member Price →
Non-ATTA Member:
$169 / Enroll in Course →
Course 4
Editing a Film
Post-production is where the magic happens, bringing your video project to life. Much like the previous two phases, your chances of success are greatly improved with planning. This starts with a clear and organized digital asset management plan. From there we will cover editing styles and techniques that will help amplify your adventure video along with the importance of getting your audio just right. There will be times that you will have gaps in your production to fill and we will discuss cost effective ways to fill them. This section is not a tutorial on editing but more about developing an understanding of everything that goes into the post-production process so that you can help ensure your video is conveying the message that will motivate your audience. It also will address crucial questions about how to edit for various distribution options online.
ATTA Business/Pro Member:
$101 / Login for Member Price →
Non-ATTA Member:
$169 / Enroll in Course →
Course 5
Distributing a Film
Once the final edit is complete the real fun begins - getting your video out there for the world to see. Too often this phase is not prioritized and video views fall flat. You are doing all your hard work a huge disservice if your video is not optimized for the platform you are distributing it on. We will provide a detailed breakdown of all the current platforms (YouTube, Facebook, etc.) and how best to optimize video for them, including the importance of paid promotion. Each social platform has an option to target your ideal traveler and float your video in-front of them. This section will also cover outreach through film festivals, PR and traditional media, and ways to extend the life of your video footage through recycling.
ATTA Business/Pro Member:
$101 / Login for Member Price →
Non-ATTA Member:
$169 / Enroll in Course →