ATTA AdventureWeek Matt Corliss
Sales Funnels and High-Converting Websites Course are two self-paced ATTA OnlineEDU companion courses designed to show you how to successfully use storytelling to guide website visitors on the perfect customer journey through your website, and to engage with those leads in a well-crafted sales funnel. Using a step-by-step approach, the course outlines the critical pieces required to develop a new website, or how to redesign an existing one, so customers stop exiting your website and start inquiring and buying. Tour operators and other stakeholders wanting to capitalize on the effectiveness of Sales Funnels and High-Converting Websites, will learn the elements that are critical to turn leads into hot prospects who will book a trip with you.
Meet Your Instructor
Fernando Diez
Companion Courses
The companion High-Converting Websites and Sales Funnel courses deliver 5 hours of on-demand video lessons (2.5 hours per course). They feature downloadable worksheets, interviews with adventure travel business experts, additional resources and knowledge retention quizzes. To see if these courses are right for you, you can start with one of two free introduction lessons.
Course 1
This course is for anyone in the adventure travel space who has a website and relies on that website to grow their business. The course material applies to both startups and well-established businesses of any size. Whether you’re a one-person show or a large corporation with hundreds of employees, if you have a website to showcase or sell a product or service and rely on that website to generate sales leads or actual online purchases, then this course is for you.
Course 2
This course is designed for anyone who relies on their website as a tool to generate leads and sales. If you already have a website that is not generating many sales leads, or if you are struggling to engage with visitors, this course will teach you how to grow your business with a perfectly designed and executed Sales Funnel that will be working for you while you sleep.
The key take-aways from these courses include:
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How to incorporate a compelling story into your website to make customers listen
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How to wireframe a website or landing page so that it converts visitors into leads
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What is a lead magnet and why every website should have one
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What to do with the leads generated by your lead magnet to get you sales
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What is a sales funnel and why every website should have one
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How to design and execute a proper sales funnel that works for your travel business
Course Overview
Course 1
Creating A High-converting Website To Grow Your Adventure Travel Business
Your website could be making you more money–but when customers don’t understand how your product or service helps them, they lose interest and take their business elsewhere. In this course, we’ll show you exactly how to fix this problem. We’ll use storytelling as our foundation to guide visitors along the perfect customer journey through your website and pique their interest in what you have to offer. We’ll teach you step-by-step how to create a new page or redesign an existing one so customers STOP exiting your website and START inquiring and buying. It’s time to create a website that works for your business, not against it!
Who is the course for?
This course is for anyone in the adventure travel space who has a website and relies on that website to grow their business. The course material applies to both startups and well-established businesses of any size. Whether you’re a one-person show or a large corporation with hundreds of employees, if you have a website to showcase or sell a product or service and rely on that website to generate sales leads or actual online purchases, then this course is for you.
What you will learn
- Which elements are critical for any great story
- How to create a compelling story for your business and your customers
- How to incorporate your story into your website to make customers listen
- How to wireframe a website or landing page to incorporate all the right sections to convert visitors into leads
- What a lead magnet is and why every website should have one
- What to do with the leads generated by your lead magnet to increase your sales
Free Introduction Lesson
Introduction to Creating a High-Converting Website to Grow Your Adventure Business
In this section, you will be introduced to your educator and an aerial view of the StoryBrand framework. You will learn how this framework can help any business tell their story, and most importantly, clarify their message. Using real life examples, we will explain the importance of strong Sales & Marketing for any organization. Finally, you will gain a clear understanding of how the application of what you learn in this course can really help your business grow.
Course 2
Creating Successful Lead Magnets & Sales Funnels To Grow Your Adventure Travel Business
In this course, you will learn how to create the perfect Lead Magnet: a high-performing “reward” that gives visitors a reason to give you their contact details. You’ll also learn how to engage with those contacts via a flawless Sales Funnel that converts leads into hot sales prospects who will want to do business with you.
Who is the course for?
This course is designed for anyone who relies on their website as a tool to generate leads and sales. If you already have a website that is not generating many sales leads, or if you are struggling to engage with visitors, this course will teach you how to grow your business with a perfectly designed and executed Sales Funnel that will be working for you while you sleep.
What you will learn
- What a lead magnet is and which elements make up a strong lead magnet
- What a sales funnel is and why every website should have one
- How to design and execute a proper sales funnel that works for the travel industry and for your company
Free Introduction Lesson
Introduction to Creating Successful Lead Magnets & Sales Funnels to Grow Your Adventure Business
In this section, you will learn about the main problems affecting most adventure travel businesses when it comes to capturing leads through their websites and following up with them. We will review the course objectives and we will also go into detail on the importance of sales & marketing for any adventure travel organization. Finally, we will explain who this course is for and who it's not for, so that you may venture into the different lessons with the right expectations.
Track Pricing
ATTA Business and Pro Member Track Price
ATTA Community or Non-Member Track Bundle
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