Growing your Business in the Digital Era

A course on using technology for adventure travel tour operators

Do you work in the adventure travel industry but are seeking to maximize your technology investment? Perhaps you have a well-established business and are already using digital platforms but haven't achieved the results you expected. This course is the solution to revolutionizing your business in the digital age. By enrolling, you'll gain the key to unlock the secrets of technology and artificial intelligence, and learn how to apply them to your business.

In this digital world, keeping up with new technologies, trends, and customer demands is challenging. This course is designed as a customer-oriented solution to reduce the learning curve for businesses that lack the technological tools to attract customers and turn them into loyal ambassadors for their company.

"Growing Your Business in the Digital Era" will teach you how to identify ideal business practices for your customer persona and design a customer journey that effectively uses technology to bring potential customers to the next phase of the booking process.

Upon completing this course, you'll be ready to implement cutting-edge technology in your business and stay ahead of the competition in this new digital era.

Who will benefit from this course?

  • Multi-day and Single-day Adventure Travel Operators & Accommodations
  • Small-to-Medium Enterprise (SME) Owners and Decision-makers (from Startups to Veterans)
  • Heads of Marketing
  • Operational leads and their staff

If your team has experienced limitations or frustrations in your current technology stack or you are curious about replacing traditional systems with new approaches, this course is for you.

Course Instructors

What makes this course different?

  • Content developed with the combined experience of over 40 years from educators Fernando Diez and Peter Syme, along with recent data from Google on tourism customer behavior.
  • Content adapted to the needs of small and medium adventure travel businesses, both new and veteran.
  • Learn directly from industry leaders who will share their experiences and give examples of what does and does not work.
  • Master technologies and digital tools to enhance every phase of the customer journey and create a seamless experience.
  • Practical, actionable tools that you can begin implementing today.

Course Overview

Hours of on-demand video
Expert interviews
Hands-on exercises

What you will learn:

  • Strategies to lead in tourism, leveraging the latest in technology and Artificial Intelligence.
  • How to identify problems in your business, such as not using enough technology or using too many platforms inefficiently.
  • The vital importance of knowing your customers and developing a customer persona that is right for your business.
  • The details of each phase of the customer journey and why each of them matters for your business and marketing strategies.
  • How to design a customer journey that aligns with your customer persona, and how to implement the right technology at the right phase.
  • How to gain a competitive edge in the adventure tourism industry by overcoming challenges posed by the fast-paced digital world.

Course Founding Partner

"The design of a customer persona is absolutely critical to your business. Why? The better you know your customer, the more you've created a customer persona, the more profitable your adventure tourism business is going to be... By targeting the right customers at the right time in the right way, you are going to convert these customers better."

Peter Syme

ATTA Educator

Course Pricing


Course Bonus:
$75 Extra Value for All Students

Artificial Intelligence in Adventure Travel

This bonus white paper takes a glance into the exciting frontier of Artificial Intelligence (AI). More specifically, generative AI and advanced language models like ChatGPT and their game-changing potential for the adventure tourism industry. It acts as a compass for tour operators and travel tech enterprises, highlighting the trail to AI integration for boosting efficiency and enriching traveler experiences. 

The first 100 students who enroll in the course will receive the AI White Paper, normally priced at $75, for free.

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Course Breakdown

Section 1

Mapping Your Customer Persona

Customers are the heartbeat of your adventure operation. By developing knowledge of your customer persona, you can illuminate for yourself, your staff, and your marketing tactics the type of customer you currently cater to or the kind you aspire to attract.

Section 2

Mapping Your Customer Journey

This section of the course is perhaps the most critical, as it will equip you with the knowledge to wisely choose technologies that align with specific challenges you and your customers may encounter along that journey.

Section 3

The Dreaming Phase

Investing time and resources to encourage customers to fantasize about future holidays may seem fruitless, but it is an important part of the purchase process. In this section, we explore the idea that each trip or experience originates from a dreaming moment and how creating digital content that stimulates such moments can enhance your booking count.

Section 4

The Planning Phase

In this section, we evaluate how your adventure business is fulfilling customer needs in the planning phase. You’ll examine opportunities for enhancement, and you’ll explore technology that can facilitate some of these improvements while collecting data for measuring success.

Section 5

The Booking Phase

Now you will begin by contrasting the expected booking moments of your customers against their real-life experiences to identify gaps that can be fixed to help improve your customer's booking experience. You will reflect on and strategize your Call to Action prompts, and you will explore technologies that can facilitate the process of securing and managing bookings.

Section 6

The Experience Phase

To assist in identifying the appropriate technologies for adventure businesses, you will dive deeper into experiencing moments. You will consider the cost, difficulty, and potential improvements that can be made in your business in the experience phase of the customer journey and create an action plan that maximizes the benefits of adopting relevant technologies while managing resources effectively.

Section 7

The Sharing Phase

After a booking has been made, prospects become customers. In this section, you will consider the journey your customers undertake when they interact with your adventure business from this stage, where the trip is anticipated and eventually delivered.