Level up Your

Adventure Travel Education

Get Moving and Get Back Outside

As the leader in adventure travel events and host of the annual Adventure Travel World Summit, the Adventure Travel Trade Association now helps adventure travel businesses access business training resources on online courses led by subject matter experts. With training experience in dozens of countries through our Adventure Pro and AdventureEDU formats, we thrive when businesses in our community of travel companies thrive.

Invest in your education to get more time doing what you love! Make the fundamental changes and investments in your business that equip it to thrive in today’s new world of tourism. Companies that invest in employee training enjoy 24% higher profit margin versus companies that don’t, and 68% of workers say that training and development is the most important company policy.

Jump out of the ordinary and make your business what you’ve always wanted it to be.

For Professionals, By Professionals

The Adventure Travel Trade Association is fueled by an incredible community of more than 25,000 adventure travel professionals around the world. For decades, the ATTA has drawn subject matter experts for trainings, workshops, and educational sessions — connecting experts with learners is what we do best.

Field-Tested

ATTA educators are business leaders who practice what they preach every day in their own businesses. In our adventure travel courses, we provide real-life proven techniques and methods to meet the practical needs of modern adventure travel companies and professionals.

Adventure Travel Trade Association Members Save!

Save on courses by becoming a member today starting at $99 per year.

Members also get access to:

  • A community of adventure travel professionals in 100 countries
  • Business resources, guides, and legal templates
  • Free access to educational webinars and industry research reports 
  • Virtual and in-person networking events
  • Pro-deals on gear and equipment
  • An industry-specific career center
  • Learn More about membership

Featured Tracks

Protecting Animals & Nature in Adventure Travel

Protecting animals and nature involved in tourism, and the animals and people indirectly affected by its operation, has become a topic of increasing importance. The unwanted media attention generated by unscrupulous animal interactions and public concern, has caused many tour operators to ditch animal-based activities, whilst others are confused about what they can sell, and what not to sell. Fundamentally, animals and nature are vital to adventure tourism and the destinations we love to visit. Through adopting the right policies and procedures your company can help bring greater value and protection to animals and nature, fulfil your CSR and SDG obligations, and achieve Net Zero.

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Sales Funnels & High-Converting Websites

Sales Funnels and High-Converting Websites Course are two self-paced ATTA OnlineEDU companion courses designed to show you how to successfully use storytelling to guide website visitors on the perfect customer journey through your website, and to engage with those leads in a well-crafted sales funnel. Using a step-by-step approach, the course outlines the critical pieces required to develop a new website, or how to redesign an existing one, so customers stop exiting your website and start inquiring and buying. Tour operators and other stakeholders wanting to capitalize on the effectiveness of Sales Funnels and High-Converting Websites, will learn the elements that are critical to turn leads into hot prospects who will book a trip with you.

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Developing Self-Guided Tours

This self-paced OnlineEDU course details how to successfully add multi-day self-guided active tours (primarily walking, trekking or bicycling) to a tour provider’s portfolio. Using a step-by-step approach, it outlines the critical pieces required to develop and run self-guided tours; the educators provide practical advice in a timely manner to business owners and product developers. For regional tourism boards, tourism consortia, accommodation providers or other stakeholders wanting to capitalize on the trend of self-guided travel, it can be useful to understand what elements are critical to the successful development and promotion of this unique subset of travel.

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Transformation Design Principles In Travel Experiences

The Transformational Travel Council defines Transformational Travel as “intentionally traveling to stretch, learn and grow into new ways of being and engaging with the world.”

Transformational travel is any travel experience that empowers people to make meaningful, lasting changes in their life and positive impact in the world around them. Ultimately, it’s a new philosophy on travel that connects travellers to their truest self and to others, cultivating a sense of purpose and belonging. It is often identified as a missing link in today’s social purpose and sustainability movements. It is about regeneration of self, planet, and people.

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Adventure Travel Business Management

The Business Management Course provides practical business management training specifically designed to address the unique needs of the adventure travel sector. The course provides instruction and hands-on tasks to help participants immediately apply concepts and tactics to their own businesses.

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Safety & Risk Management

The Safety & Risk Management course is designed to take adventure travel operators and managers through the complete process of setting up and running a safety management system in their operation. Delivered in a progressive and practical format, this program exposes participants to what they need to know about risk management and safety practices. Ready-to-use tools, examples and hands-on exercises ensure that participants begin to apply what they have learned.

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Adventure Travel Guide Training

Being an Adventure Travel Guide is a fantastic job and a great challenge. Some people may be afraid of getting bored with their job. Well, this will not happen to you. As an Adventure Travel Guide, you will be an athlete, a diplomat, a teacher, a storyteller, a doctor, an environmentalist, an entertainer, all at the same time. Get ready because you will be tested with the video lessons, tutorials, exercises and readings to come.

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Propel Your Adventure Career Forward With the ATTA Become a Member Today!