2021 Adventure Travel Industry Snapshot

Each year, the ATTA produces the Industry Snapshot Report, a compilation of data resulting from a survey of adventure travel industry operators on topics such as destinations, activities, and industry business practices. 2020 was a particularly challenging year for the tourism industry, and this data serves as one way to track COVID-19’s true effects and adventure travel's recovery.

A few key findings in this year’s report include:

• On average, trips were 36% full, and 16% of respondents had zero guests in 2020
• The average number of travelers served by respondents was 560, an 86% decrease from 3,974 in 2019
• Guides and operations were the two positions hardest hit in 2020
• 74% of respondents had over an 80% reduction in revenue compared to 2019; 45% had a 2020 gross annual revenue of less than $50,000
• Globally, 76% of respondents expect their 2021 net profit to be equal to or better than 2020
• 70% of respondents are seeing an improvement in domestic travel demand for 2021 and into 2022
• 64% of respondents are seeing an improvement in international travel demand for 2021 and into 2022

The Industry Snapshot Report offers those working in adventure travel with critical industry benchmarks, and those outside the industry with perspective on the health, outlook, and characteristics of this dynamic environment.