For over 15 years, the ATTA has surveyed its growing database of tour operators and produced an annual State of the Industry Snapshot report. In these reports, adventure travel tour operators are invited to share information about their business operations as well as trends they are experiencing with respect to traveler demographics, destinations, and activities.
This year’s survey results show that COVID-19 is still a concern for travelers and is having an impact on adventure travel businesses, but the industry is generally recovering. The top trending destinations are places with higher vaccination rates, and socially distanced itineraries and activities remain popular.
It is also clear that sustainability is being treated as a priority for the adventure tourism industry, which is not surprising. Last year’s Industry Snapshot report found that 40% of respondents were working toward a sustainability certification, and the number has increased to 45% this year. Maintaining community livelihoods has also increased in importance in the past year, showing a dedication to social and economic sustainability.
Some key findings in this year's report include:
The Industry Snapshot Report offers those working in adventure travel with critical industry benchmarks, and those outside the industry with perspective on the health, outlook, and characteristics of this dynamic environment.