Adventure Marketing: Instagram Stories

In August 2016, the popular photo sharing app Instagram launched Stories, a functionality similar to that offered by Snapchat. Stories allows Instagram users to share real-time photos and videos with their followers, which disappear after 24 hours. Photos and videos appear in a slideshow format.

Instagram introduced the feature to increase engagement in the app — as more users were carefully curating the photos they posted, Stories allowed them to share their day in a more natural, unedited format. This was effective: Adding the Stories feature increased the number of daily active users on Instagram by 50 million in six months.

Download the free report to:

• Get an introduction to Instagram Stories and how to use it to market your adventure company.
• View a comparison table of Instagram Stories, Snapchat, WhatsApp, and other similar features.
• Access tips and tricks for creating effective Instagram Stories and Instagram Stories ads.
• View case studies of companies that have accomplished positive results with Stories.