In August 2016, the popular photo sharing app Instagram launched Stories, a functionality similar to that offered by Snapchat. Stories allows Instagram users to share real-time photos and videos with their followers, which disappear after 24 hours. Photos and videos appear in a slideshow format.
Instagram introduced the feature to increase engagement in the app — as more users were carefully curating the photos they posted, Stories allowed them to share their day in a more natural, unedited format. This was effective: Adding the Stories feature increased the number of daily active users on Instagram by 50 million in six months.
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