Analyzing and Developing Adventure & Outdoor Tourism in Four Tunisian Regions

The Adventure Travel Trade Association (ATTA) is proud to be partnering with Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), the European Union and the Tunisia Ministry of Tourism under the Promotion of Sustainable Tourism project to implement the Developing Outdoor Adventure Tourism in Tunisia Project.

This project's overall objective is the creation of new tourism products and new jobs in the regions of Zaghouan, Mahdia, El Kef, and Tozeur, through working with local players in outdoor/adventure/nature tourism. This niche is particularly attractive for destinations with many natural and cultural attractions, such as Tunisia. Nature and culture are at the heart of adventure tourism, and Tunisia offers a diverse landscape and rich cultural heritage.

This report uses secondary desk research, interviews with local stakeholders by a Tunisia-based ground team, and an Adventure Travel Trade Destinations Perceptions survey to understand the current adventure tourism landscape in Tunisia from a multi-faceted perspective. The four focus regions are described and analyzed in depth, then recommendations are made on how to improve adventure travel products, services, and communication in the regions.