Adventure Travel Trade Perceptions of Vanuatu

Containing responses from 265 travel companies throughout the world, the adventure travel industry reports on their current perception of Vanuatu. Throughout the report’s charts and comparison scales, readers will have a better sense of the destination’s appeal to adventure travelers including:

• Average volumes of clientele sent on trips to Vanuatu
• Current demand for Vanuatu as an adventure travel destination
• Quality and attractiveness of Vanuatu's adventure tourism product
• Types of trips to Vanuatu currently offered by tour operators
• Candid responses about Vanuatu's strengths and weaknesses from a trade perspective

Adventure Travel Trade Perceptions of a Destination are ATTA’s surveys to gain up-to-date insight into the status of destinations. They are conducted to understand, among others, the perception, potential, attractiveness, and promotion of a destination. By understanding these, the ATTA can provide training and tools to improve the benchmarking and events to mediate collaboration.