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Industry Snapshot 2014


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Year Published


Industry Snapshot 2014


Each year the ATTA invites adventure businesses to share anonymous information about their companies. For our most recent report, we surveyed over 600 tour operators in 69 countries to create this comprehensive industry outlook.

The ATTA’s Industry Snapshot is a health check of the adventure travel industry with vital signs including:

  • High performance companies spent more than twice as much on marketing than the average tour operator
  • Adventure companies added the most staff to the areas of Sales and Operations last year
  • 53% of adventure travelers are women
  • There is demand for more soft adventure and family trips

The adventure travel industry is expanding and so is the profile of the adventure traveler. If you think the industry is ready to play on a broader field, you are not alone. The data in this report indicate that it’s time to broaden our scope.