Jordan and the Near East: An Emerging Destination

Opinions and Insights from International Media and Tour Operators

Prepared for travel companies thinking about selling Jordan, this report shares the candid feedback and firsthand perspective of 49 international travel buyers and several media who attended the AdventureNEXT Near East 2019 event in Aqaba, Jordan, 1-3 April 2019.

The report, broken into five chapters, covers the following:

1. Adventure Buyers' Opinions on Jordan
2. Current Snapshot: Jordanian Adventure Travel Product Sold Today
3. Regional Adventure Travel Product Outlook
4. Jordan and Regional Adventure Product Suppliers, and Contact Information
5. Additional Resources

A few sample key findings in this report:

• Petra and Wadi Rum Desert are the top two highlights from buyers' visits.
• All but two buyers (96%) indicate an interest in adding Jordanian products as a result of their event attendance.
• The reported global average retail trip price to Jordan, per person per day, is $297 USD.

The Jordan and Near East report offers those working in adventure travel helpful field insights for understanding the regional offerings and weighing Jordan for their product portfolio.