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QuickLook: Adventure Travel Business Health Summer 2021


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QuickLook: Adventure Travel Business Health Summer 2021


The goal of this report is to compare how the adventure travel industry is responding to the COVID-19 pandemic, specifically the change that took place between late 2020 and mid 2021.

In November and December 2020, the Adventure Travel Trade Association (ATTA) conducted an online survey of current and former members from around the world. Tour operators, accommodations, travel agencies, and other adventure travel businesses shared their business outlook and future plans. The resulting report serves as a late-2020 benchmark for the health of the industry.

In June and July 2021, ATTA conducted its annual Adventure Travel Industry Snapshot survey. Respondents were asked many of the same questions again as they were in late 2020, and the resulting report was released in September 2021.

This report compares the results of the two surveys along with some results from the 2020 Adventure Travel Industry Snapshot survey (data from 2019), and discusses the effects of COVID-19 and the apparent trajectory of the adventure travel industry’s recovery.