State of the Cycling Tour Operators Industry in Europe and Beyond (2024)

One clear trend in 2024 around the globe is that cycling tourism is booming. To better understand the dynamics of this industry, the Adventure Travel Trade Association, CycleSummit, and the European Cyclists’ Federation-EuroVelo joined forces to launch the first independent online survey of cycling tour operators. The findings have been compiled into the new report State of the Cycling Tour Operators Industry (2024): In Europe and Beyond.

Key Findings:

1. A large diversity of cycling destinations shows universal appeal
2. The cycling market is increasing in depth and breadth as well as volume
3. Inflation and marketing to new customers are primary challenges
4. Accommodation offers are lacking in all areas of the world

Download this report to learn what destinations and tour operators can do to respond to the increasing popularity of all types of cycling around the world, especially e-bikes. Cycling can be a sustainable experience that allows visitors to explore a destination in a unique way, with a slow pace encouraging a deep interaction with the local culture and environment.