This report shares highlights from a survey of adventure tour operators on their perspectives on the role travel agents play in generating adventure trip sales. Completed in late 2018, the survey asked tour operators for information about their businesses, their partnerships with travel agents, their 2018 sales through this channel, a profile of adventure travelers booking through travel agents, and their recommendations for improving adventure trip sales through travel agent partners.
Key findings from the research include:
The Travel Leaders Companion Survey Digest offers adventure tour operators a chance to understand how and why working with travel agents can enhance their businesses. It also highlights the opportunities available for travel agents interested in entering this sector of the tourism industry.