Learn how to use and create video to capture the attention of your desired audience and influence the decision making process. The host and presenter, John Canning, will cover the following topics during this webinar, followed by Q&A with listeners:

• Before a single photo is taken or a minute of footage shot we must sort out the "why" and "who"
• Relating media to the full travel funnel from start to finish
• Use of video, with case studies from a variety of destinations
• Enough already, how do I get all that great media created?
• Now you have the media, what do you do with it?