Join Shannon Stowell, CEO of ATTA, for a live Campfire Chat with Jim Gilmore, a leading expert on creating customer value through experiential marketing and co-author of The Experience Economy. As services are increasingly becoming commoditized, learn about creative ways to encourage customers to spend their time and money on experiences—memorable events that engage them in an inherently personal way. Let us know what advice will benefit you most by submitting a question in advance to help guide the discussion.

The new ATTA Campfire Chat series brings inspiration and vision from dynamic thought leaders whose areas of expertise inform and guide the adventure travel industry. Along with other efforts to regularly engage the global ATTA community in your remote settings, these short virtual interviews hosted by ATTA executives are designed to provide a brief but thoughtful reflection on issues you are facing now that will affect tourism tomorrow.

ABOUT JAMES GILMORE
Professor & Co-Founder of Strategic Horizons LLP

Co-author of The Experience Economy, James H. Gilmore is an author, speaker, and management advisor to organizations throughout the world, helping them go deep on innovative ways to create customer value and new revenue. His latest book, Look: A Practical Guide for Improving Your Observational Skills details his personally derived approach for seeing the world and discovering new ideas.