12 November 2014

Exploring the US Adventure Traveler: Research Results from ATTA

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The ATTA is pleased to discuss the results from the first Adventure Pulse survey, an in-depth look at the behaviors of U.S. -based adventure tourists. Christina Beckmann and lead researcher Dr. Philippe Duverger will provide a top level review of the Adventure Pulse findings, which differentiate the three adventure traveler consumer profiles from mass travelers in America. Learn how Grazers, Adventurers and Enthusiasts are unique in their:

  • Dream-plan-book cycles
  • Use of operators and agents
  • Media consumption
  • Social sharing habits, and more.

The presentation of the report findings will be followed with time for Q&A with the audience. This webinar is open to both the ATTA Membership and the broader travel and outdoor community. Please follow along with our AdventureEDU and Research department updates on Twitter using #AdventureEDU or on the HUB in the AdventureEDU group.


Christina Beckmann