A new report from Libris by PhotoShelter and the Adventure Travel Trade Association shows visual assets are core to the marketing strategies of adventure travel brands, but few are equipped to manage their visual content. Two-thirds of adventure travel professionals say they struggle to find the right assets for their websites, public relations, social media and more. Learn how your organization can get more from your photos and videos, like:

• Best practices for sourcing, storing, organizing and sharing photos and videos
• A case study of ATTA Member Visit Greenland maximizing their visual media libraries
• Tips for visual storytelling and using imagery to fuel your business

This will be the first in a three-part series of webinars delivered over the course of five weeks. Following this first webinar, we’ll have two additional webinars on July 12th and July 26th — mark your calendars now to go in depth with hands-on training for using digital assets to capture the attention of adventure travelers.

About the Presenters

Kristin Twiford is the Content Marketing Associate for Libris by PhotoShelter. She writes the Libris blog and produces multimedia content to help brands learn how to harness the power of photos and videos. Mads Pihl is the in-house adventure travel photographer and digital asset manager for Visit Greenland. He has also worked as a destination manager for one of Greenland’s regional DMO’s and has lived in Greenland for 9 years.