8 June 2021

Meet the Experts: Black Travel Trends & COVID: How an Underserved Market is Transforming Travel

This webinar is available for purchase!

Community Member Price: $10 USD

Business and Professional Member Price: Free

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This Meet the Experts webinar follows on the heels of our last webinar by diving into the latest trends about the black traveler and how shifts in behaviors (as a result of the pandemic) creates an opportunity to increase your business while making a more equitable travel space. Green Book Global is the first-ever black travel review site, and with a unique platform, Lawrence Phillips will highlight destination-focused insights related to adventure travel unlike other resources. In this webinar, explore insights from the 69-page black travel report highlighting Pre/Post-COVID trends by Age, Income, and for domestic and international travel. At its end, we will outline specific adventure-focused strategies to help equip destinations, tour operators, and travel advisors to authentically attract black travelers.

What will be covered:

  1. Insights on Travel Spend for Black Travelers Domestically and Internationally
  2. Insights on Travel Preferences for Black Travelers based on Age, Income, and Dollar Spend
  3. Impacts that COVID-19 has had on Black Travel habits
  4. Top-ranked adventure destinations by Black Travelers
  5. Strategies and Recommendations to attract Black Travelers

About The Expert

Lawrence Phillips is a Diversity, Equity and Inclusion consultant and the founder of Green Book Global, a travel review platform dedicated to inspiring and empowering black travelers to confidently explore the world. It is akin to a Black “TripAdvisor” and is the first of its kind. It was formed when Lawrence embarked on a 30 country, 7-continent adventure around the world and noticed there was no consistent resource that could provide destination insights on racism. So, he built one. His review site is unique in that rather than rating activities, black travelers rate cities, and provide tips and scores relating to Adventure, Things To Do, History, etc. and what it is like Traveling While Black. He has now created a community of 100K+ followers on Instagram, has 5000+ travel experiences on the platform for over 400 destinations, and has a growing directory of Black Influencers/Creators to help promote the black travel perspective.

This webinar will be recorded and shared with with those who register. Registration is required.


Lawrence Phillips

Green Book Global