Known for its thousands of lakes and vast wildernesses, Finland is a year-round adventure travel destination. Due to Finland's launch of the Sustainable Travel Finland program (STF), it's also quickly becoming a sustainable destination choice for travelers from all over the world. The STF program provides companies and destinations with a sustainable development path; a concrete toolkit for sustainable tourism that makes it easier to adopt sustainable practices and choices in everyday business. STF relies on existing sustainability standards already in use, rather than creating another standard. Finnish companies and destinations that undergo the entire program are recognized with the STF label and have access to a continuous development model, the latest information on sustainable tourism development, and marketing support.

What will be covered in this webinar:

1. Why Finland is an attractive option for sustainability-conscious visitors
2. Activities available for adventure travelers in Finland such as wilderness hiking, long-distance biking, deep-snow skiing, and more
3. What is the Sustainable Travel Finland program and label all about

About The Presenter

Liisa Mäkelä
Manager, Sustainable Travel Development, Visit Finland

Liisa is part of a team that works to promote sustainable tourism in Finland and wants to make sustainability the new travel industry norm and Finland one of the most sustainable travel destinations in the world. Liisa’s strength is her diverse field knowledge in the tourism industry, which she wants to use for the benefit of the whole destination Finland. She is a former wilderness guide who used to work as an ice climbing guide, enjoys the lack of mobile connection and considers herself an arctic person.

This webinar will be recorded and shared with with those who register. Registration is required.