A trusted source in industry news, we publish weekly news by and for the adventure travel community.
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The Adventure Travel Trade Association is fueled by an incredible community of more than 30,000 adventure travel professionals around the world. For decades, the ATTA has drawn subject matter experts for trainings, workshops, and educational sessions — connecting experts with learners is what we do best.
ATTA educators are business leaders who practice what they preach every day in their own businesses. In our adventure travel courses, we provide real-life proven techniques and methods to meet the practical needs of modern adventure travel companies and professionals.
From startup to established companies, we universally benefit from improving our adventure travel business leadership and management skills.
Guides are vital to the travel industry to support client safety and create memorable traveler experiences. ATTA supports the industry’s guides with guide training and resources.
Travelers care more about safety and hygiene more than ever. Gain effective safety management using timely tools for today’s problems.
We aim to responsibility to minimize negative impacts and maximize the positive benefits to the environment through meaningful climate action.
Adventure travel relies on the people, regions, and nations we visit. Ensuring communities benefit from tourism and helping destinations recover is core to ATTA’s mission.
We helped the travel industry reach a global consensus on health and safety on adventure and offer free Covid-19 Health and Safety Guidelines.
In response to the COVID-19 pandemic, businesses and professionals alike are prioritizing education as a way to survive and thrive amidst an uncertain tourism future. Countries and regions such as Canada, Norway, Jordan, and Auvergne Rhône Alpes region of France have committed resources to support the continued education of local operators and professionals. With business at a standstill, dedicating time and resources to prepare for the moment travelers get back on the road, in the air, and at sea is in full force. Launched this past summer mid pandemic, Adventure Travel Trade Association (ATTA)’s online education courses and Professional Membership option offer travel professionals, guides, students of tourism, and entrepreneurs entering the market a bridge to a community of passionate individuals, industry leaders, and flexible education options.
After more than seven months of canceled flights, hotel closures, and restricted access to popular destinations worldwide, the adventure travel business received some much-needed good news. The 2020 COVID-19 Pandemic had pretty much brought foreign and even domestic travel to an absolute standstill, but on the horizon is a remarkable opportunity to welcome back much of the business activity the industry has lost as well as a yet untapped customer base. Data from a new study commissioned by the Adventure Travel Trade Association, Flywire, and the Dominican Republic Tourism Board reveals that consumers who identify as people of color represent more than $51 Billion in potential adventure travel revenue. The Diversity in Adventure Travel Report: U.S. Travelers of Color issued in October shows that 36 percent of U.S. outbound adventure travelers were non-white.