Adventure Travel Market Sizing and the New Adventure Traveler

This report examines the rapid expansion of the adventure travel market, which has surged to over $1 trillion in value. Once a niche category, adventure travel is now a powerful driver of global tourism, attracting a wider and more diverse audience than ever before. 

Within this growing market, the "Open to Adventure" traveler can be understood across four key segments: Adventure Intensives, Cultural Explorers, Nature Enthusiasts, and Experience Samplers.

This report is free to download for ATTA business members, and the information is also available on https://learn.adventuretravel.biz/adventure-travel-market-sizing. Learn more about membership and join here.

An article on AdventureTravelNews.com also discusses the key findings and is available to all readers.