AdventureEDU Preview: Getting Mobile-Friendly with Google

Google rolled out a game-changing Mobile Search algorithm update in April 2015. How could the change impact your website? Find out in this information-packed, practical mobile SEO webinar. Tour operators, travel agents, destination representatives and marketing professionals across the tourism spectrum are encouraged to join this webinar to learn:

• What the Google mobile-friendly tag is and how to make sure your site has one
• 3 tests experts use to determine your site’s mobile SEO health
• How & why to use Google’s free Webmaster Tools
• Exactly how Google wants you to fix site issues

This webinar is presented by AdventureEDU, ATTA’s education and training resource for the adventure industry. AdventureEDU offers online and in-destination training across all aspects of successful adventure tourism businesses. Other course topics include Safety Management, Sales, Operational Topics, Marketing, Guide Training and more. Guest Presenter and AdventureEDU Facilitator: Julie Thorner, Owner of Liquid Spark, Inc. Julie's practical “in the trenches” experience in senior management marketing, operations and finance positions for more than two decades in multiple industries has created her unique business approach to strategic marketing. A former guide, VP and now marketing partner to select adventure companies, she emphasizes effective fiscal responsibility and accountability in concert with marketing strategy, development and execution. Julie is the President and Founder of Liquid Spark, a strategic marketing agency specializing in the adventure travel tourism and outdoor recreation industries. Her agency is the go-to marketing and strategy partner for some of the top adventure companies in the US and Costa Rica.